Comments on: How to Uncover Your Greatest Opportunity http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity My personal blog on Jay Abraham and all things related to marketing. Fri, 30 Jul 2010 22:21:30 +0000 http://wordpress.org/?v=2.6 By: Martin Lee http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity#comment-699 Martin Lee Sun, 14 Dec 2008 04:36:25 +0000 http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity/#comment-699 Hi Zig, Thanks for sharing. Like the tip about not binding the postcards when you drop them in. Simple but it could make the difference between a 1% response rate and 0%! Hi Zig,

Thanks for sharing. Like the tip about not binding the postcards when you drop them in.

Simple but it could make the difference between a 1% response rate and 0%!

]]> By: zig ziegfried http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity#comment-689 zig ziegfried Fri, 12 Dec 2008 16:39:07 +0000 http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity/#comment-689 Postcards are an excellent medium few businesses are paying much attention to these days. It's a device that has to be physically handled .. before the recipient either responds to the CTA or pitches it. Unlike email spam, people are accustomed to recieving fewer and fewer postcards and it has become that much easier to stand out. Just remember, the 'right' message -- to the right audience -- in the right medium, and you're more than half way there. If you're doing business to business, keep in mind the intended recipient often is not the one handling the mail and it could get filtered out and pitched in the trash without the intended recipient evenknowing it arrived. Business to consumer ... you've pretty much always have a green light, business to business .. proceed with caution. If the size of the business you're mailing to is small (a 1-15 man shop) you're probably okay. Anything larger, and your response rate will drop off considerably. Of course, you have to facotr in all facets of your economics in your front and back end marketing strategy ... and ultimately what your model can tolerate in terms of 'customer acquisition costs" ... There's a lot to it .. you just have to develop a sound stratgy ... and be willing to test test test. Post cards are also an excellent way to inexpensively test a list before rolling into larger tests. One final point. You rpost card should really have the look and feel of old world 'telegram' ... nothing fancy .. hot off the wire look and feel to it. The slicker it is (color graphics are sometimes a detriment)the better. We've done extensive postcard front end lead generation for lots of clients and have experienced first time response rates as high as 33%. And that was with a difficult CTA purposely built in to further qualify prospects. Finally, we've always advised our clients to use a live stamp (no indicia, no bulk mail) Yellow Canary / Black Ink in Courier font always out performed every other format. You can buy continuous feed post card stock from compulable.com. Come in boxes of 4,000 and the run about 1 cents a piece. Your postage and list will always be the biggest expense. WARNING: When you drop your postcards ... always unbound them (Never bind your outgoing mail with rubber bands) and you might even want to consider dropping or instructing your letter shop to drop over several locations at various time intervals so they don't get sabataged. IT happens! Oh, you can always test various CTA on the same postcard (email, website url, 800#, POTS line, SASE,) Different people like to respond different ways so try to make it easy for them ... just be willing to track your figures and keep a close eye on your stats because this will give you a lot of valuable feedback you can use in the future. POstcards are excellent also for reaching out to your house lists and informing them of current offers, upcoming events, and will offer you an edge in getting out impoirtant announcements that may otherwise remain in a sealed envelope they don't get around to opening. POWER TO THE POSTCARD!! Postcards are an excellent medium few businesses are paying much attention to these days. It’s a device that has to be physically handled .. before the recipient either responds to the CTA or pitches it. Unlike email spam, people are accustomed to recieving fewer and fewer postcards and it has become that much easier to stand out. Just remember, the ‘right’ message — to the right audience — in the right medium, and you’re more than half way there.

If you’re doing business to business, keep in mind the intended recipient often is not the one handling the mail and it could get filtered out and pitched in the trash without the intended recipient evenknowing it arrived. Business to consumer … you’ve pretty much always have a green light, business to business .. proceed with caution. If the size of the business you’re mailing to is small (a 1-15 man shop) you’re probably okay. Anything larger, and your response rate will drop off considerably. Of course, you have to facotr in all facets of your economics in your front and back end marketing strategy … and ultimately what your model can tolerate in terms of ‘customer acquisition costs” … There’s a lot to it .. you just have to develop a sound stratgy … and be willing to test test test.

Post cards are also an excellent way to inexpensively test a list before rolling into larger tests.

One final point. You rpost card should really have the look and feel of old world ‘telegram’ … nothing fancy .. hot off the wire look and feel to it. The slicker it is (color graphics are sometimes a detriment)the better.

We’ve done extensive postcard front end lead generation for lots of clients and have experienced first time response rates as high as 33%. And that was with a difficult CTA purposely built in to further qualify prospects.

Finally, we’ve always advised our clients to use a live stamp (no indicia, no bulk mail) Yellow Canary / Black Ink in Courier font always out performed every other format.

You can buy continuous feed post card stock from compulable.com. Come in boxes of 4,000 and the run about 1 cents a piece. Your postage and list will always be the biggest expense.

WARNING: When you drop your postcards … always unbound them (Never bind your outgoing mail with rubber bands) and you might even want to consider dropping or instructing your letter shop to drop over several locations at various time intervals so they don’t get sabataged. IT happens!

Oh, you can always test various CTA on the same postcard (email, website url, 800#, POTS line, SASE,) Different people like to respond different ways so try to make it easy for them … just be willing to track your figures and keep a close eye on your stats because this will give you a lot of valuable feedback you can use in the future.

POstcards are excellent also for reaching out to your house lists and informing them of current offers, upcoming events, and will offer you an edge in getting out impoirtant announcements that may otherwise remain in a sealed envelope they don’t get around to opening.

POWER TO THE POSTCARD!!

]]> By: Peter http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity#comment-598 Peter Mon, 21 Apr 2008 10:53:46 +0000 http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity/#comment-598 Guys, Great post. I would add that all of Jays info is superb. The man really knows his material. Like all things though, it can only be of use if you apply it. Knowledge in action! Guys,

Great post. I would add that all of Jays info is superb. The man really knows his material.

Like all things though, it can only be of use if you apply it. Knowledge in action!

]]> By: Martin Lee http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity#comment-147 Martin Lee Sat, 30 Jun 2007 06:52:03 +0000 http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity/#comment-147 Hi Paul, glad you found this useful. You owe me a coffee! Just kidding. :) Yes, I will definitely be talking about the Power Parthenon thing sometime later. Hi Paul, glad you found this useful. You owe me a coffee! Just kidding. :)

Yes, I will definitely be talking about the Power Parthenon thing sometime later.

]]> By: Paul http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity#comment-116 Paul Thu, 21 Jun 2007 02:11:55 +0000 http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity/#comment-116 This is a great way to start. I listened to my copy of Mastermind Marketing in the car so I had it on my To Do list to listen to it again but this time take notes. I think you are on the way to saving me a job. On John's point I would make two comments; 1) Jay recommends the power Parthenon - using multiple ways to generate leads and revenue streams because it's so much more stable than the "diving board approach". 2) Test, test, test. On principle I like postcard marketing provided the headline and offer are strong but you are limited to getting some simple response - perhaps a visit to your website to learn more. This is a great way to start. I listened to my copy of Mastermind Marketing in the car so I had it on my To Do list to listen to it again but this time take notes. I think you are on the way to saving me a job.

On John’s point I would make two comments;

1) Jay recommends the power Parthenon - using multiple ways to generate leads and revenue streams because it’s so much more stable than the “diving board approach”.

2) Test, test, test. On principle I like postcard marketing provided the headline and offer are strong but you are limited to getting some simple response - perhaps a visit to your website to learn more.

]]> By: Martin Lee http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity#comment-109 Martin Lee Sun, 17 Jun 2007 14:34:00 +0000 http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity/#comment-109 <p>Hi John, by mentioning singpost, I assume you are talking about Singapore. </p> <p>It really would depend on what product or service you are trying to market. Your approach will have to be different depending on whether yours is a mass market product or not.</p> <p>If it is a mass market product, you can still send use postcards. However, the objective of the postcard is to prequalify the prospect and not to make the sale. Offer a freebie that the prospect can call/sms/email to request for. </p> <p>Then, you can follow up with the salesletter subsequently.</p> <p>If it is not a mass market product, you might be better off running space advertisements in the relevant niche publications to do lead generation. Then, mail your offers to the generated leads.</p> <p>Hope that helps.</p> Hi John, by mentioning singpost, I assume you are talking about Singapore.

It really would depend on what product or service you are trying to market. Your approach will have to be different depending on whether yours is a mass market product or not.

If it is a mass market product, you can still send use postcards. However, the objective of the postcard is to prequalify the prospect and not to make the sale. Offer a freebie that the prospect can call/sms/email to request for.

Then, you can follow up with the salesletter subsequently.

If it is not a mass market product, you might be better off running space advertisements in the relevant niche publications to do lead generation. Then, mail your offers to the generated leads.

Hope that helps.

]]> By: John http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity#comment-108 John Sun, 17 Jun 2007 09:34:12 +0000 http://www.abrahamclub.com/blog/how-to-uncover-your-greatest-opportunity/#comment-108 i went through the system, and i was thinking about direct mailing but i have not found a list broker that will be able to get me a good list. And singpost is charging high rates and just sending postcards instead for sales letters. what can i do about it? i went through the system, and i was thinking about direct mailing but i have not found a list broker that will be able to get me a good list. And singpost is charging high rates and just sending postcards instead for sales letters. what can i do about it?

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