Comments on: The Immense Power of a Well-Crafted Sales Letter http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/ My personal blog on Jay Abraham and all things related to marketing. Fri, 05 Dec 2008 03:23:14 +0000 http://wordpress.org/?v=2.6 By: Creating Powerful Headlines | Jay Abraham Club http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-595 Creating Powerful Headlines | Jay Abraham Club Thu, 10 Apr 2008 16:02:35 +0000 http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-595 [...] part 10 of the Mastermind Marketing summary is a continuation from part 9 and talks about headlines and the other elements in a direct mail [...] [...] part 10 of the Mastermind Marketing summary is a continuation from part 9 and talks about headlines and the other elements in a direct mail [...]

]]> By: Martin Lee http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-586 Martin Lee Fri, 21 Mar 2008 08:11:30 +0000 http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-586 Hi John, Yes, with the clutter around us nowadays, it is extremely hard to capture the prospect's attention. Thus, it is harder to be profitable on a salesletter without some kind of campaign thought out beforehand. This includes followup letters and of course, backend products which is where the money really is. A better way to go about it is to send mailers only to qualified prospects; people who have raised up their hand and asked for your information. Hi John,

Yes, with the clutter around us nowadays, it is extremely hard to capture the prospect’s attention.

Thus, it is harder to be profitable on a salesletter without some kind of campaign thought out beforehand.

This includes followup letters and of course, backend products which is where the money really is.

A better way to go about it is to send mailers only to qualified prospects; people who have raised up their hand and asked for your information.

]]> By: JohnB http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-585 JohnB Fri, 21 Mar 2008 07:18:15 +0000 http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-585 Hi Martin, I'm a fan of Jay, but I sort of disagree with him on sales letters. I know they can still work, but it seems like a form of communication thats in decline (with clutter, distractions, demands on your time, privacy, the backlash against marketing/data explotation...maybe identity theft). I throw all sales letters out (unless they're from Jay or someone I know and respect). I've seen all the tricks with the carrier envelope, making it look offical or important or urgent. Seems like a tough game that will only get tougher. Hi Martin,

I’m a fan of Jay, but I sort of disagree with him on sales letters. I know they can still work, but it seems like a form of communication thats in decline (with clutter, distractions, demands on your time, privacy, the backlash against marketing/data explotation…maybe identity theft).

I throw all sales letters out (unless they’re from Jay or someone I know and respect). I’ve seen all the tricks with the carrier envelope, making it look offical or important or urgent.

Seems like a tough game that will only get tougher.

]]> By: Lily http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-583 Lily Tue, 18 Mar 2008 15:12:18 +0000 http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-583 I like your tips of how to get prospects attention to open the envelope...Many times I found that they just leave it at the first time they receive it. I like your tips of how to get prospects attention to open the envelope…Many times I found that they just leave it at the first time they receive it.

]]> By: Rick http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-579 Rick Fri, 14 Mar 2008 17:10:33 +0000 http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-579 Did you notice the typo in your subject line? "The Immerse Power of..." Thought you might want to fix that since your subject is copy writing. ; ) Thanks for the info. Did you notice the typo in your subject line? “The Immerse Power of…” Thought you might want to fix that since your subject is copy writing. ; )

Thanks for the info.

]]> By: Des http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-577 Des Fri, 14 Mar 2008 09:42:22 +0000 http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-577 Once again, a great post. I use a lot of direct mail in marketing my business and find that your sales letter needs to get to the point fast with lots of "what's in it for me" type statements. I also find that it's best to run a continuous campaign ongoing. Say once a fortnight or once a month. Prospects are so busy, they can sometimes miss your message the 2 or 3 times. Des. Once again, a great post. I use a lot of direct mail in marketing my business and find that your sales letter needs to get to the point fast with lots of “what’s in it for me” type statements. I also find that it’s best to run a continuous campaign ongoing. Say once a fortnight or once a month.

Prospects are so busy, they can sometimes miss your message the 2 or 3 times.

Des.

]]> By: Martin Lee http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-576 Martin Lee Fri, 14 Mar 2008 08:07:31 +0000 http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-576 Hi Andy, Mistake on my part. Thanks for pointing that out. Hi Andy,

Mistake on my part. Thanks for pointing that out.

]]> By: Andy http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-575 Andy Fri, 14 Mar 2008 07:54:21 +0000 http://www.abrahamclub.com/blog/the-immerse-power-of-a-well-crafted-sales-letter/#comment-575 Hi Martin, I don't mean to pick bones here but shouldn't the word "immerse" in the title of this post be "immense" instead? Just thought you would appreciate that bit of feedback. Andy Hi Martin,

I don’t mean to pick bones here but shouldn’t the word “immerse” in the title of this post be “immense” instead?

Just thought you would appreciate that bit of feedback.

Andy

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