Comments on: The Power Parthenon Strategy http://www.abrahamclub.com/blog/the-power-parthenon-strategy/ My personal blog on Jay Abraham and all things related to marketing. Fri, 29 Aug 2008 02:05:11 +0000 http://wordpress.org/?v=2.6 By: Peter http://www.abrahamclub.com/blog/the-power-parthenon-strategy/#comment-441 Peter Sun, 16 Dec 2007 20:48:52 +0000 http://www.abrahamclub.com/blog/the-power-parthenon-strategy/#comment-441 Hi Martin, I am agree with your assertion in the article. Thanks for this great post. Hi Martin, I am agree with your assertion in the article. Thanks for this great post.

]]> By: Martin Lee http://www.abrahamclub.com/blog/the-power-parthenon-strategy/#comment-373 Martin Lee Fri, 09 Nov 2007 05:37:36 +0000 http://www.abrahamclub.com/blog/the-power-parthenon-strategy/#comment-373 Hi Paul, Thanks for the tip. The multiple pillars for each method would actually become a sub-parthenon. Hi John, Jay did went into some examples. Unfortunately, I had to leave out some details as I can't possibly reproduce his entire course word for word into this blog. :) Hi Paul,

Thanks for the tip. The multiple pillars for each method would actually become a sub-parthenon.

Hi John,

Jay did went into some examples. Unfortunately, I had to leave out some details as I can’t possibly reproduce his entire course word for word into this blog. :)

]]> By: JohnB http://www.abrahamclub.com/blog/the-power-parthenon-strategy/#comment-371 JohnB Fri, 02 Nov 2007 22:22:15 +0000 http://www.abrahamclub.com/blog/the-power-parthenon-strategy/#comment-371 I also like Jays description of the diving board vs parthenon. The diving board could be a retail store that's 100% dependent on foot traffic. Then, what if the road is closed outside for construction? Or you own a coffee shop and 75% of your customers come from a mortgage broker across the street for lunch, and then it goes out of business. It would have been nice if Jay had gone into more detail about where your business originates from and how to strenghen it. I also like Jays description of the diving board vs parthenon.

The diving board could be a retail store that’s 100% dependent on foot traffic. Then, what if the road is closed outside for construction?

Or you own a coffee shop and 75% of your customers come from a mortgage broker across the street for lunch, and then it goes out of business.

It would have been nice if Jay had gone into more detail about where your business originates from and how to strenghen it.

]]> By: Paul http://www.abrahamclub.com/blog/the-power-parthenon-strategy/#comment-370 Paul Fri, 02 Nov 2007 07:23:17 +0000 http://www.abrahamclub.com/blog/the-power-parthenon-strategy/#comment-370 I've always liked Jay's vivid portrayal of the diving board and the Power Parthenon. It's a comparison that clearly makes the point that your business is much stronger if it has multiple sources of lead generation. Jay Levinson of Guerrilla Marketing makes a similar point with his concept of 100 Guerrilla Marketing weapons. This is a useful checklist because it encourages you to ask yourself "Am I really getting the highest and best return from this weapon?" as well as highlighting techniques that you could and should be using. One tip. If you do create multiple pillars for lead generation, make sure that you track the sources of those leads so that you know which is working. Remember the 3 golden rules - test, test and test. I’ve always liked Jay’s vivid portrayal of the diving board and the Power Parthenon.

It’s a comparison that clearly makes the point that your business is much stronger if it has multiple sources of lead generation.

Jay Levinson of Guerrilla Marketing makes a similar point with his concept of 100 Guerrilla Marketing weapons. This is a useful checklist because it encourages you to ask yourself “Am I really getting the highest and best return from this weapon?” as well as highlighting techniques that you could and should be using.

One tip. If you do create multiple pillars for lead generation, make sure that you track the sources of those leads so that you know which is working. Remember the 3 golden rules - test, test and test.

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