You bought up a very valid point. One thing that Chet Holmes wrote in his book is that the real results only come when you do things, and do it with “pigheaded discipline and determination”.

Hi Wilbur,
Thanks for your feedback. I have sorted out the “content” link problem.

Hi John, don’t forget about going outside the box!

Hi Alvin, most people or businesses get too fixated on point number one “getting more customers”. A lot more money could be made if they looked at the other two points.

Hi Michael, I think creating new products and services would fall under points 2 and 3.

Here is Michael’s website for anyone who wants to take up his offer.

I would also add create new products and services to this list of 3.

If there are any readers who have read Jay’s info and dont have a chance to practice the techniques in their own work and would like to practice them with me let me know.

I have several Jay Abraham Applied Marketing Techniques Internships with my company. If you have what it takes and are tired of JUST reading about these great techniques and methods and want to take ACTION - please contact me.

Thanks,

Michael

Now the more important question remains. Which of our marketing activities are geared towards improving these 3 points of clients number, size of transaction and transaction frequency.

If we categorize your marketing activities by these 3 areas, we will realise that you are most likely only working on 1 or 2 areas. I.e Leaving money on the table…

Regards,
Alvin Huang

Nice summary. After going through alot of Jay’s material, I’ve found it useful to ask, why, why something works.

I can think of one industry in particular, everyone is smart, they all want to make money.

The top dealers have been in the business 20+ years, working 40-50-60 hours a week, they do upper 6, low 7 figures in sales, and yet no one has even spent a minute working on the 3 boxes in 3 ways to grow a business. Everyone goes after new customers automatically.

I think the lesson is…

-Question what everyone is doing “automatically” or unconsciously.
-Always focus on the best result/the best combination for the client/customer. Don’t just sell to sell.
-Just playing around with the variables (boxes), I think you have a big advantage vs your unconscious/automatic competitors.

John

It is especially bad when you roll your mouse over “Continue Reading” and it pops up a little blurb about “psychic readings”.

With that nonsense, I will probably never return… which means I’ll never be a customer… which means I’ll never refer anyone to you….

Another excellent summary of the essential thinking of Jay.

The 3 Eays To Grow A Business comes up in just about everything you can hear or read about Jay but constant repetition is what is needed.

Too often people hear but don’t listen, listen but don’t action, action but don’t test and optimise.