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news Martin Lee on 29 Jun 2006 12:18 pm

Armageddon for Insiders Club

Today, I received an email with some sad news from Jay Abraham.

About twelve months ago, it was with much promise that Jay launched his Jay Abraham Insiders Club. That was also the inspiration that made me created this website.

The marketing of membership for the club was done exclusively using online marketing techniques. And internet marketing was never Jay’s forte. So, he teamed up with a couple of internet marketing experts.

To cut a long story short, the internet marketing didn’t work as well as it could and the Insiders Club fell short of critical mass that would have made it viable.

The Insiders Club is no more but this site shall live on!

4 Responses to “Armageddon for Insiders Club”

  1. on 02 Jul 2006 at 10:11 am 1.Vic Cherikoff said …

    Now that’s a blow to Jay’s credibility. Isn’t he always saying that he’s worked 425 industries and done so many JVs, optimised his processes and grown businesses strategically? And he can’t master a small on-line initiative???

    I don’t believe it.

    Could it be that here’s living proof that when it comes down to actually doing the work, it is easier to tell people about how is should be done rather than getting down and putting the shoulder to the wheel etc.

    Jay should have committed to his success in this endeavour. He should have looked to strategic alliances. Seen who already markets to his target audience and used their ready-made asset in a profit share arrangement.

    Plenty of theory. Like jay, I am also still working at actually doing it all myself too.

  2. on 02 Jul 2006 at 10:24 am 2.Martin Lee said …

    From what I understand, the Insiders Club was actually a joint venture between himself, a trusted colleague and an online marketing expert.

    I’m not too sure about the complete picture but a few months ago, his partners started diverting traffic from the Insiders Club site to their own websites.

    Despite various measures, Abraham Group were unable to resolve the issues.

    Jay probably made a critical mistake of letting them maintain control of the websites.

    I agree with you that teaching is always easier than the application itself. However, I do not have doubts about Jay’s ability. His track record speaks for itself.

  3. on 28 Dec 2007 at 3:52 am 3.michael kissinger said …

    Hi,

    As Jay has always said, “You have to test it first. If it works great. If not that is another story. There is no guarantee everything is going to work. It has nothing to do with what the marketer wants. It is what the marketplace wants. And this was just not it.

  4. on 28 Dec 2007 at 7:29 am 4.Michael Hulse said …

    I agree with Martin people need to check Jay’s history before kicking the guy whilst he’s down. If you watch some of Jay’s material like ‘How I became a Marketing Genius’ he will be the first to admit he doesn’t always get it right. There is still no reliable way to garner internet marketing successfully.

    My only complaints with what Jay does is:

    1) His seminars and material is prohibitively expensive to the regular guy on the street.
    2) He never does anything in the UK anymore.

    Just my 2 cent$

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