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books &mark joyner &viral marketing Martin Lee on 09 Jul 2007

The Irresistible Offer by Mark Joyner

I just finished reading a book The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner. The book comes with a whole lot of positive testimonials so I picked up a copy for myself.

Here are some key points that I have extracted from the book.

The core imperative of business is your offer.

When you make an offer, you don’t want to make just an ordinary offer. You want to make The Irresistible Offer.

To do that, you have to answer four questions in the prospect’s mind:

Continue reading » The Irresistible Offer by Mark Joyner

books &sales Martin Lee on 28 Jun 2007

The Ultimate Sales Machine by Chet Holmes

I just received an email from Jay Abraham recommending Chet Holmes’s new book, The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. I am sure many of you who are also on Jay’s list would have gotten the email and might possibly be buying the book as well.

What you probably didn’t know is that if you get the book from Amazon, there is a link you can go to that will allow you to get $3000 worth of bonuses given by Chet, some of which includes:

Continue reading » The Ultimate Sales Machine by Chet Holmes

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