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news Martin Lee on 09 Jan 2008

Jay Abraham Super Reunion Seminar Followup

Here’s the followup email from Jay Abraham about his Super Reunion get-together that he’s organising in March this year.

Continue reading » Jay Abraham Super Reunion Seminar Followup

advertising &news Martin Lee on 28 Dec 2007

Jay Abraham Club on Facebook

Ever since Facebook opened their network to allow everyone worldwide to join some time ago, I have been receiving invitations from friends to join. At first, I wasn’t really interested in joining Facebook. After all, I was not going to “waste” time playing around with the network.

However, when I came across an article that mentioned Facebook, I suddenly became interested.

So, what exactly did I read in that article?

Continue reading » Jay Abraham Club on Facebook

news Martin Lee on 27 Dec 2007

Jay Abraham Super Reunion

Just last week, I received an email from Jay Abraham. Inside this email, he mentions his thoughts about organising a three to four days reunion seminar for his past clients. He wants to make the experience unlike anything he has ever done before.

I’m reproducing his email below for the benefit of those who might have missed it.

If you have any interest in the super reunion event, you can reply to the contact listed inside Jay’s email. A few lucky ones will be selected to receive complimentary tickets if the event is to proceed.

It will be interesting to see who he invites as the speakers.

Continue reading » Jay Abraham Super Reunion

books &news Martin Lee on 18 Sep 2007

Paul Simister Business Coaching Blog

Paul Simister, a regular reader and top commentor of this blog, has recently started his own business blog. A post you might want to read is his summary of Jay Abraham’s book, Getting Everything You Can From Everything You’ve Got.

news &seminar Martin Lee on 13 Jul 2007

Upcoming Jay Abraham Events

In the next two months, Jay Abraham will be travelling to Australia (14th-17th August), China (31st August – 02nd September) and Singapore (06th-08th September) to conduct a series of 3-day marketing seminars.

These seminars not only help you to increase your bottomline by learning from Jay Abraham his marketing strategies, they also serve as a good platform to network with like-minded business owners to form mastermind groups and joint venture opportunities.

China is particularly interesting as we all know the market there is red hot right now and many people are looking for the right connections to make inroads into the Chinese market.

You will be able to see more details of the events as well as register for any previews from this Jay Abraham events summary.

dan lok &news Martin Lee on 03 Jun 2007

Bad Luck for the New Dan Kennedy Product

Hours after I made that post on the new Dan Kennedy product, the creator put out a notice that the original discs were damaged and the launch (and lucky draw) had to be delayed.

I’ll keep a lookout and post an update here again when things have been sorted out at their end.

Sorry about it.

copywriting &news &referral system Martin Lee on 10 Apr 2007

Gary Halbert Has Passed Away

Gary Halbert, the great copywriter, has just passed away.

Got the news from a John Reese message in copywriters board.

It so happened that in the last Gary Halbert Letter he wrote before he died, he mentioned about me.

I have never met Gary in person before, but I can’t help but feel a sudden sense of loss. Even though he was a guru, Gary was a humble person who actually bothered to read and reply to my emails.

John Carlton, one of Gary’s best friends, wrote a touching tribute about Gary.

This is indeed a sad day for all of us.

joint ventures &news &referral system Martin Lee on 11 Oct 2006

Referral System

Here’s a question from one of my readers:

I work for a driving school and i am going to start implementing Jay’s teachings

: Referral system

: Risk free guarantee

: And joint ventures

My question is this: I want to give all local business in the area postcards, that endorse us as the best driving school. And for every client we get, we will pay them 10.

The biggest problem i can see is that, business owners may feel that we will rip them off and not pay them the money. How do i get around this hurdle?

Also joint venture partners: finding people who can’t drive but want to learn is not that easy because there isn’t a list you can rent, or clubs or associations..

The only JV Partners i can think of are:

Colleges/ students- who don’t have much money

Estate agents / (Realtors)

Here’s my reply:

Given that your potential customer falls in a very targeted group, it is unclear to me how an untargeted local business would actually give out your postcards. If it’s only to a select group of their clients, will you be helping them to narrow down their list?

And getting them to endorse you as the “best” driving school might be a tall order, since you can’t really quantify that.

Instead of trying to “hit” on all local companies, you might want to narrow down to companies with clients that have a closer profile of people that you are looking for.

You also mentioned your concern about skeptical companies worrying about being paid. Most incentive based referral systems work because both parties have a prior working relationship, e.g. existing customers, etc.

As the 10 referral fee is quite low anyway, why not try this approach?

For example, you identified college students as people who might be interested to learn driving. Are there any local stores at your place that serve mainly this age group?

Approach them and tell them something along this line, “I represent a driving school and would like to give you something of value that most of your customers would find useful. At no cost to you, you can use it to enhance your relationship with your existing customers and also use it to bring in more customers.

Here’s a booklet of driving lesson coupons with values ranging from 10 to 50 that you can use for your promotions. One way of using them is to offer a 10 coupon whenever someone makes a 10 purchase.” And so on…

In this way, there’s absolutely no risk to the local business in doing a joint venture with you. To take it up even further, you can also request them to provide similar coupons to you that you can offer as bonus to the students at your driving school. In this way, you will be driving new customers to them and also giving something of value to your students.

Last point. Does your school offer refresher driving lessons or advance driving lessons (possibly with some defensive driving elements)? If there is, you can also try setting up JVs at places where people buy cars!

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