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books &mark joyner &viral marketing Martin Lee on 09 Jul 2007

The Irresistible Offer by Mark Joyner

I just finished reading a book The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner. The book comes with a whole lot of positive testimonials so I picked up a copy for myself.

Here are some key points that I have extracted from the book.

The core imperative of business is your offer.

When you make an offer, you don’t want to make just an ordinary offer. You want to make The Irresistible Offer.

To do that, you have to answer four questions in the prospect’s mind:

Continue reading » The Irresistible Offer by Mark Joyner

email marketing &viral marketing Martin Lee on 29 Jun 2007

Vonage Email Marketing Disaster

A couple of days ago, I was reading a post on my email autoresponder provider Aweber about an email marketing campaign by Vonage that went awfully wrong.

I’m sure you would have seen those “tell-a-friend” forms being used on many websites. These forms look innocent enough. You refer your friend to a website that you like using the form and your friend gets an email telling them about your recommendation.

Of late, marketers have been using incentives to get people to fill in those forms in an attempt to create a viral marketing campaign. Even I myself was using that.

And that should be the end of the story. Any website using those forms should not make use of the email addresses that were provided to them in any other way. But no.

Continue reading » Vonage Email Marketing Disaster

viral marketing &world internet summit Martin Lee on 29 May 2007

Mike Filsaime – Viral Marketing Expert

Every student of Jay Abraham will be able to relate to what Mike Filsaime taught on the fourth day of WIS.

Upsell, downsell, cross-sell, bumps, frontend, backend, lifetime value of customer

Before going into that, Mike talked about the 10 key foundation points that everyone should have. Continue reading » Mike Filsaime – Viral Marketing Expert

referral system &viral marketing Martin Lee on 13 Nov 2006

Case Study of a Viral Marketing Campaign

Just a couple of days ago, I came across a well executed viral marketing campaign called Death of Internet Marketing (warning: site might take a while to load due to heavy traffic) that is worth a mention here. Read on to also find out how you can easily make some spare cash by being a part of this campaign.

The person behind this campaign is Mike Filsaime, a person who makes more than $4 million a year from his internet business in the highly competitive niche of internet marketing.

These are the numbers of registered users he has received (so far) as a result of this viral marketing campaign.

Saturday – 11,807 (Day One – 13 hours total)
Sunday 14196 (Full Day)
Monday – 8343 (First 17 hours)

Total = 34,346

A quick summary of his method:

1) Write a useful report and make it available for free.
2) Offer a direct cash incentive for people to give it away.
3) Introduce a time limited offer period.

If you are not familiar with the niche of internet marketing, some of the names and products that are mentioned in the report might be foreign to you. But the insights shared in his report can definitely be applied to the niche that you are operating in as well.

The method that Mike Filsaime used is hardly original but he made sure that it would become very viral by introducing an irresistible cash incentive to readers of the report.

If you share his report with your friends (something that you could easily do since the report is useful), you will get a token $1 for everyone that signs up to read the report.

The amount might not seem like much of an incentive but Mike made it viral by introducing a 2nd level payout. If the friends that you refer also do the same, you will also get the same payout on their referrals.

For example, if you refer 10 people to the report and they each refer 10 people as well, you will earn $100. Suddenly, this becomes much more attractive. Who knows, one of your friends might share the report with hundreds of people.

Mike is essentially paying $2 per person that signs up to read the report. I’m sure he has done his maths and he think it’s worthwhile to pay that amount. The danger of course is that there might be people who are totally uninterested in internet marketing and sign up just to earn the cash incentive. This will increase his real customer acquisition cost. Not to mention the likelihood of fraud.

So, if you want to do something similar, better sure make there is some way of qualifying the people properly. It is also a good idea to run the promotion for a specified time period.

Another problem that you might want to plan for is overloaded servers due to massive amount of traffic. This is something that Mike encountered as well. And last of all, make sure that you have enough budget!