mastermind marketing system Martin Lee on 09 May 2008 11:09 pm
Engineering Breakthroughs in Your Business
This part 11 summary of the Mastermind Marketing System talks about engineering breakthroughs and the concept of customer attriction.
You can engineer a continuous array of quantitative breakthroughs in strategies, marketing, innovation and management by travelling outside your business and industry. These are a few ways you can do it:
- Get your friends in other industries to pass you their trade journals and all the selling presentations they get.
- Look at all the different advertisements in different magazines and newspapers.
- Take time off when you are moving around. Stop at different retail facilities and let them sell you.
- Look at signages when you drive.
- Study other topics you have never studied before.
- Go to Amazon and look at the top business books. Look at other topics.
- Get students to read a book for you every week and summarise it.
- Start contacting high performing people in different industries and offer to exchange ideas.
Concept of Attriction
Most companies don’t even have a clue which of their customers become inactive.
There are three reasons why this happens and they are easily corrected.
1) They had an interruption in their life and they stop transacting with you through no fault of yours. Contact them in person, by phone, letter, email or fax. Tell them sincerely you are concerned about them.
2) They had a bad experience with you.
It is critical you don’t allow that situation to persist. Again, you have to contact them and offer to remedy the situation.
3) The client stops having a use for your product or service.
That is not a reason to stop contacting them. Instead it is a good opportunity to get referrals from them.
All three are great ways to grow your business but you can’t do that unless you know who the inactive customers are.
Quote from Jay Abraham: “If you want to be interesting, all you have to do is to be interested. If you want to be respected, all you have to do is to respect. If you want to be loved, all you have to do is to love. If you want to be desired, all you have to do is to desire.“
on 11 May 2008 at 2:53 am 1.arthur said …
Hi Martin,
Thanks for sharing this information with me.
I also like the quote from Jay.
Have a good day
Arthur
on 13 May 2008 at 12:27 pm 2.Lily said …
I like Jay’s quote too…That’s exactly what I learn from the bible. Very nice thought.
on 30 Nov 2008 at 6:03 pm 3.Bradd said …
interesting site it really learns me a lot.
on 13 Dec 2008 at 12:56 am 4.zig ziegfried said …
The Law of Reciprocity is one of the fundamental laws and principles which drive the wealth formula. Along with the Law of Use, and the Law of Dominion .. you’d be surprised how many business people neglect these proven principles because they abandoned the source from which they originated .. or they’re so caught up in the trappings of technolgy (for technology sake) they ignore the big picture elements that would genuinely allow them to fully leverage – optimize the very technology / resources they esteem so much.
The more your business model is aligned with these principles, the more likely it will take on an exponential / or geomatric growth pattern akin to the natural laws already given us … where as without them serving as the primary pillars … you might unintentionally created a business model that limits your business growth in linear fashion … at best.
I’ve worked with and coached both seasoned and aspiring intellectual venture capitalists who love it when I share these new (actually old ) concepts with them. As an intellectual venture capitalist, they serve as the rock bed from which every ivc deal is built upon.
I’ve written a new book and produced a new audio CD how all of these tie together and if you want one, please let me know and I’ll send you a copy once it comes off the press here.
on 14 Dec 2008 at 11:39 am 5.Imam Wahyudi A.S. said …
Yes.. I like the quote from Jay, too.
The very-generic term is
” if you want to GET more, you have to GIVE more ”
That’s the very-fundamental concept to win in live,
including in business and economy.
Regs,
Imam Wahyudi A.S.
of Indonesia
on 14 Dec 2008 at 12:21 pm 6.Martin Lee said …
The only time this might backfire is to love someone who doesn’t feel anything for you.
He or she might run further from you. 🙂