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google Martin Lee on 10 May 2007 11:59 am

Google Trends

Here’s a cool free marketing research tool from Google that you probably didn’t know existed.

Google Trends allows you to enter any keyword and see how it has been searched on Google over time. You can compare up to 5 keywords against each other. It also gives you the number of times your keyword appeared in Google News Stories.

Another feature of this tool is that you see the “demand” of your keyword over different cities and countries. Note that this “demand” is not based on the absolute number of searches for your term, but is based on the ratio of searches for your term coming from each region divided by the total number Google searches coming from the same region.

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