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google &testing Martin Lee on 07 Apr 2007 09:39 pm

Google Website Optimizer

About six months ago, I wrote about a new testing tool, Google Website Optimizer. Back then, it was still in beta and was only open to selected people.

What this tool does is to help you increase your visitor conversion rates and overall visitor satisfaction by continually testing different combinations of text and image content on your website.

Instead of testing one element at a time, you can now test multiple elements simultaneously and fast-track your testing results.

A few days ago, Google has started allowing signups to use their website optimizer.

Normally, this type of software (or service) would have cost you hundreds or even thousands of dollars. The amazing thing is that Google is not even charging a cent for you to use it. So, if you have a website and are not using something like this currently, I recommend you to try it out.

4 Responses to “Google Website Optimizer”

  1. on 14 Apr 2007 at 11:41 am 1.adgeek said …

    There is not substitute for tested marketing. As a copywriter I find this tool invaluable. And the price is right. For me tested copy = higher conversions = more sales = I get paid more. Great post. I’ve written and article on getting started with GWO at http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html.

  2. on 14 Apr 2007 at 11:42 am 2.Martin Lee said …

    Hi Jeff,

    Nice article you have there. Thanks for sharing!

  3. on 11 Dec 2007 at 12:21 am 3.Roy Furr said …


    Google’s Business Product Manager Tom Leung put on some webinars recently on Google Website Optimizer. Your readers may be interested in watching the recordings.

    I’ve posted them here: Google Website Optimizer videos.

    They’re really informative. One of my readers said this about them:

    “I watched the first video on this. I do feel like I can accomplish this now. In fact, it seems easy all of a sudden.

    Funny how ‘SEEING & HEARING’ something helps versus just reading…”


    – Roy

  4. on 12 Dec 2007 at 1:24 pm 4.Martin Lee said …

    Hi Roy,

    Thanks for sharing!

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