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downloads Martin Lee on 18 Dec 2007 10:51 am

Jay Abraham Mindmap with Rich Schefren

I just came across a mindmap that Rich Schefren produced from his brainstorming session with Jay Abraham. This 6-page mindmap summarises at a glance some key marketing ideas of Jay Abraham.

Rich is the founder of Strategic Profits and also the author of a few groundbreaking reports, including the “Internet Business Manifesto” and “Attention Age Doctrine“.

You can click on the picture below to download this mindmap (page 1/6 shown).

I have finished reading Rich’s “Attention Age Doctrine“, which talks about how marketing has radically changed and why we must change our marketing approach or risk losing our market. These are some of the points covered in Rich’s report:

  • The world is suffering from a case of chronic attention deficit disorder with information overload and technological advances.
  • How (and why) he got scolded by Jay Abraham.
  • Gaining attention is the one of the most valuable thing you can have today. With it, you can easily make a fortune. Rich gives a few examples.
  • After gaining attention, you must know how to engage. The internet provides you with many ways of doing this.
  • You should stop being a marketer and become a maven instead.

To read the Attention Age Doctrine, you can download it from here.

Jay Abraham had this to say of Rich Schefren:

Rich transforms lives, business fates, and financial destinies. I personally respect, appreciate, admire and laud him. Rich is one of the very few worth turning to for online marketing and strategic business-building.

11 Responses to “Jay Abraham Mindmap with Rich Schefren”

  1. on 18 Dec 2007 at 12:05 pm 1.Paul said …

    Hi Martin

    I recommend this mindmap to all your readers as I have been recommending it on The Business Coaching Blog for a while now.

    I also strongly recommend that people take the time to become familiar with Rich Schefren’s Attention Age Doctrine.

    I have been on Rich Schefren’s Business Growth System premium coaching course since March – again see my blog for more details although I do need to commit more time to it. As well as the monthly calls, material and workbook exercises Rich does these really long Q&A calls most weeks.

    Best regards & have a great Christmas


  2. on 18 Dec 2007 at 7:39 pm 2.Marketing Magican said …

    Hi Martin

    Mindmaps are a very powerful tool which I use everyday and I recommned the Mindmapping software to all my clients.

    The map on your blog has been prodiced using software but has then been turned into a pdf so that we can’t read what is written where the + signs show at the end of each arm.

    The plus signs will reveal the real gems of the mindmap … do you have version that is not a pdf as I would love to read the rest of the map?


  3. on 18 Dec 2007 at 8:57 pm 3.Peter said …

    Hi Martin,

    This article really help me for my e-bussines thanks for it.

  4. on 18 Dec 2007 at 10:06 pm 4.Dominic said …

    Mind mapping is afundamental way how our mind puts information together in a picture form. Mapping is very easy to follow and Jay is very good for marketing.
    As you can visualise it in the mind. I want to share a report on visualization. http://visualizationforsuccess.com/interview.html
    Thanks for sharing this.
    Dominic C

  5. on 18 Dec 2007 at 11:14 pm 5.Martin Lee said …

    Hi Paul,

    Yes, I’m digesting the Attention Age Doctrine and will try to apply some parts of it.

    Hi Stefan,

    The gems are on pages 2-6 of the same pdf. 🙂

  6. on 19 Dec 2007 at 8:05 am 6.alex said …

    Can I download this mind map and publish it on MindMap Library?

  7. on 20 Dec 2007 at 2:25 am 7.Shama Hyder said …

    Thank you for the link! Mind maps are a great tool in any type of marketing.

  8. on 21 Dec 2007 at 11:56 am 8.Martin Lee said …

    Hi Alex,

    You will have to check with Rich Schefren.
    He’s the one that developed this mindmap.

  9. on 10 Jan 2008 at 3:40 am 9.TomJohnes said …

    Thank you for the link Martin.

  10. on 14 Feb 2011 at 9:55 am 10.Steve Hulbert said …

    Hi there. The above Mindmap is interesting as a memory jogging device, but, without the other 5 pages of this “6 page mindmap” has only marginal value. I would love to gain the full value from the other 5 pages, & would really appreciate it if you can please email me a copy. Thank you.

    Re your offer, the proposition sounds good. I’m in hospital, & in another country. Will Jay make this available for Home Study? Or, could I volunteer myself to give feedback from such access to the Beta version of the material. I would be very grateful. I’ve been stuck in hospital for a long time, due to a complex skin condition though I expect to be going home very soon.

    Thanking you in anticipation
    Steve Hulbert.

  11. on 15 Feb 2011 at 6:07 am 11.Martin Lee said …

    Hi Steve,

    If you click on the picture, you will be able to download the entire thing.

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