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stephen pierce Martin Lee on 15 Nov 2006 10:40 pm

My Thoughts on the Stephen Pierce Seminar (Part 1)

Came back late last night from the Stephen Pierce seminar. Turned out that the organiser decided to make the seminar free for everyone after all. As there’s quite a fair bit of content covered, I will be breaking up the summary into a few portions:

That’s the picture of me and the big guy below.


The theme of yesterday’s seminar was on “how to make money on the internet”. He had it broken down into 6 steps and covered the concept broadly.

1) Choose the area of specialisation and find out the problem that your target market is trying to solve.

2) Develop lead generation content. This is content that you give away to capture the lead information. You also need to come up with a compelling content title. Ask yourself these questions:

Who is the audience or target customer and what’s the goal, challenge or problem? What is needed, wanted & wished for?

3) Package the content. It can be in many forms: DVDs, CDs, mp3s, pdf, etc. The best way to go about creating content is to do a video recording of yourself speaking. It will then be easier to create the other variations (mp3, pdf transcripts) of the same content.

4) Attract target market. To me, traffic generation is one of the most important steps in online marketing. Stephen listed some examples of getting targeted traffic (affiliates, blogs & RSS, pay per click, press releases, articles, SEO) but due to lack of time, didn’t go into any details.

One interesting example he showed us was to micro-segment the target traffic. An example is as given below:

Traders & Investors -> Futures Trader -> Emini Futures Trader -> Emni Futures Day Traders

The visitors can be qualified by asking them specific questions during the lead data capture stage:

What? Traders or Investors
Trade what? Futures, Stocks, Forex, Options
Trading Style? Day trading, Swing trading, Position trading
Trading Experince? Beginner, Intermediate, Advance

By qualifying the visitors and subsequently matching them to most appropriate offer, there will be higher conversions.

5) Compel target market. (to take your desired action)

6) Conversion

In my next update, I will show a flowchart which will further explain this entire process.

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