stephen pierce Martin Lee on 22 Nov 2006 02:37 am
My Thoughts on the Stephen Pierce Seminar (Part 2)
I made a slight mistake in my previous post. I said “In my next update, I will show a flowchart which will further explain this entire process.”
The process is actually quite straight forward; so what I will be providing instead is a flowchart to explain a way to do affiliate marketing as explained by Stephen Pierce in the seminar (Click on the picture below to download the pdf).
The flowchart shows the correct process to follow when you are sending fresh traffic to a website that you are promoting.
1) Ask for basic information (name & email) in exchange for the lead generation content. If it’s not given, send them to the target site. End of story.
2) If basic information is given, ask them for more information (mailing address or/and phone number) in exchange for additional free content (eg. physical CD). Whatever the outcome, send them to the target site.
3) If mailing address has been collected, mail them the product that was promised to them.
4) Follow up with an email 3 weeks later.
5) If mailing address has been collected, follow up with another direct mail 3 weeks later.
6) Follow up again another 3 weeks later.
You now have a very warm lead that you have built a rapport with. Continue to deliver content and from time to time, you can promote products that are relevant (and of value) to your prospect.
Note: Multiple follow ups from different marketing channels is also called by Jay as the Force Mutiplier Effect.
