referral system Martin Lee on 22 Apr 2007 11:56 am
Referral System Movie
How many referrals are you getting for your business right now? Take that number and multiply it by 40. That’s the potential increase in business you could be getting if you currently do not have a formal client referral system and you go on to implement one.
It might take some effort to put such a system in place but it will be well worth it. What is the customer lifetime value of a new client worth to you?
Furthermore, referred customers usually spend more money, buy more often, are more loyal, and tend to refer more.
Perhaps you feel awkward asking your clients for referrals. Look at it this way.
If your family or close friends are going to buy something important and you know that they might make a less than ideal choice or decision, you would definitely interede if you knew better.
Now, feel the same way for your clients. If they have friends who are looking at products or services in your area, you want them to make the best choice. If you know you can contribute and bring value to them, you certainly want your clients to refer them to you so that you can help them.
“If you show you care about your clients and how your products or service makes a difference in their lives, businesses, or careers, they will eagerly refer a constant flow of quality clients to you. All you have to do is show your clients what to do.”
Paragraph extracted from “Getting Everything You Can Out of All You’ve Got” by Jay Abraham.
I will like to share with you a referral marketing system that you might want to implement. Watch this 11-min referral movie to find out how you can keep in constant contact with your clients and show them that you care.
