Full feed on Posts or Comments 27 May 2020

joel bauer Martin Lee on 07 May 2007 02:03 pm

Review of Joel Bauer Seminar

Last week, I promised you that I would do a review of the Joel Bauer seminar. Here’s how it turned out…

First, let’s talk about the presentation.

Joel is a master at building rapport with the audience. He does not stand on the stage at all. Rather, he moves around freely within the audience interacting and making eye and physical contact with them.

His presentation slides are not those typical boring point-by-point word text. Rather, he uses images and videos extensively on his slides to emphasise the points that he delivers through his speech.

His delivery is very smooth and it is very clear that he has put in a lot of effort to prepare for his presentation. I get the impression that every word spoken by Joel has been carefully thought of before and crafted to produce the effects that he wants.

In terms of presentation skills and delivery, he gets full marks.

Next, let me talk about the content.

The key points covered by Joel include the following:

1) Packaging – The importance of dressing well. Having the correct “packaging” could produce 4 times the response. Then he goes into an explanation of what different colour clothing should be used for different purposes.

2) Why you should not have normal sized name cards like everybody else and how you can make your name cards special to brand yourself.

3) The importance of personal branding and how you can use images of yourself (and your family) in your namecards, emails, letterhead and envelopes. He also explains the kinds of position we should adopt for taking the photos.

4) How to answer the all important question “What do you do?” The key is to answer with a question that helps you qualify whether that person is a potential prospect for you, invokes an emotional response and connects with him emotionally (with some embedded commands).

5) Building trust through repeat and frequent contact with your clients. One way of doing it is through the use of a monthly email newsletter (or ezine).

6) The use of testimonials to build credibility.

Overall, the content was excellent while it lasted….

Why do I say that?

The seminar was supposed to be a one day affair from 9am to 5pm. As with most other seminars, I expected Joel to sell some of his products to the audience at the end of the seminar.

What I certainly didn’t expected, however, was for him to start his direct sales pitch starting from 2:30pm! It was all downhill (for me) starting from that point onwards.

There was also an excessive use of video testimonials. These include testimonials from famous people like Mark Victor Hansen, Robert Allen, Joe Polish, Armand Morin and John Childers.

They were shown at frequent intervals during the entire presentation and doesn’t really deliver much in content for the audience. Their only purpose was to build more credibility for Joel.

Overall, I felt the seminar had failed to meet my high expectations set earlier.

On another note, what I learnt during the seminar further reinforced what I had seen from the referral movie. It’s a great tool for branding yourself and making your clients remember you. And rememberance ultimately leads to more referrals. 🙂

5 Responses to “Review of Joel Bauer Seminar”

  1. on 09 May 2007 at 3:01 am 1.Dan Schawbel said …

    I really enjoy the idea of viewing your attire as a “package”…because products in the same fashion are packaged and that is what attracts attention.


  2. on 23 Oct 2007 at 1:25 pm 2.TA said …

    Wow, another real pro Joel Bauer! Yr article rekindles my interest in personal branding, Martin. 🙂

    I appreciate U writing how U were impressed, as well as how U were not.
    Thumbs up!
    TA. 🙂

  3. on 23 Oct 2007 at 2:28 pm 3.Martin Lee said …

    Hi TA,

    Thanks for the compliments. Joel Bauer really can present very well. If you watch the video, you will know what I mean.

  4. on 23 Oct 2007 at 4:37 pm 4.TA said …

    Yes, I’ve caught the vids.

    I’ve seen a handful of masterful speakers/ presenters. These are the pros indeed!

    Psst, any chance to hear/ see U speaking? 🙂

  5. on 25 Oct 2007 at 2:43 pm 5.Martin Lee said …

    Hi TA,

    There are one or two audios I did on this blog where I spoke. See whether you can find them. 🙂

Trackback This Post | Subscribe to the comments through RSS Feed

Leave a Reply