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mastermind marketing system Martin Lee on 02 Nov 2007 03:31 am

The Power Parthenon Strategy

This is part 6 of a 12-part summary on Mastermind Marketing System.

There are three elements of clients:

  • The people who pay you.
  • The people you pay, both internally and externally.

Fall in love with your vendors and team members first.

There are two kinds of business model:

The diving board theory of business and the parthenon theory of business.

Almost every business that Jay looks at operate using the diving board model.

It has one primary method which is generating 90 or 100% of the revenue.

The parthenon method, on the other hand, has different pillars each of which is a revenue generating activity.

If you can move your business from the diving board model to the parthenon model, you will no longer be dependent on that one primary activity. Ironically, that one activity will actually improve as all the other activities will reach out and impact that activity.

If each pillar adds a mere 10% to your business, the overall effect will be geometric.

After you have added those pillars, you can then add a sub-parthenon under each pillar.

If you can grow your profits (that are enduring and substainable), then you will have grown your network a multiple of ten or even twenty times that increased profits.

Either you work hard for your business, or your business works hard for you. Your business should be worth a lot more to you when you retire from it, than it was when you were there. If your business is only worth money to you when you are working hard at it, then you only have a high paying job.

About Referrals

A referred client buys easier, buys more, buys more often, is more profitable, negotiates less, is more pleasurable to deal with, brings alot more people like him or her, and costs nothing to acquire.

4 Responses to “The Power Parthenon Strategy”

  1. on 02 Nov 2007 at 3:23 pm 1.Paul said …

    I’ve always liked Jay’s vivid portrayal of the diving board and the Power Parthenon.

    It’s a comparison that clearly makes the point that your business is much stronger if it has multiple sources of lead generation.

    Jay Levinson of Guerrilla Marketing makes a similar point with his concept of 100 Guerrilla Marketing weapons. This is a useful checklist because it encourages you to ask yourself “Am I really getting the highest and best return from this weapon?” as well as highlighting techniques that you could and should be using.

    One tip. If you do create multiple pillars for lead generation, make sure that you track the sources of those leads so that you know which is working. Remember the 3 golden rules – test, test and test.

  2. on 03 Nov 2007 at 6:22 am 2.JohnB said …

    I also like Jays description of the diving board vs parthenon.

    The diving board could be a retail store that’s 100% dependent on foot traffic. Then, what if the road is closed outside for construction?

    Or you own a coffee shop and 75% of your customers come from a mortgage broker across the street for lunch, and then it goes out of business.

    It would have been nice if Jay had gone into more detail about where your business originates from and how to strenghen it.

  3. on 09 Nov 2007 at 1:37 pm 3.Martin Lee said …

    Hi Paul,

    Thanks for the tip. The multiple pillars for each method would actually become a sub-parthenon.

    Hi John,

    Jay did went into some examples. Unfortunately, I had to leave out some details as I can’t possibly reproduce his entire course word for word into this blog. 🙂

  4. on 17 Dec 2007 at 4:48 am 4.Peter said …

    Hi Martin, I am agree with your assertion in the article. Thanks for this great post.

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