Anyone who has studied Jay Abraham’s marketing strategies will know about his “Three ways to grow a business” and his “Going outside your industry” theory.

Today, I want to share a case study about an organisation that became very successful by implementing some of Jay’s strategies. Whether it was because the ex-CEO had read some of Jay’s stuff or whether it was because he was himself a marketing genius, I do not know.

Continue reading » NKF – Marketing Powerhouse Gone Wrong