Jay Abraham Club

This part 11 summary of the Mastermind Marketing System talks about engineering breakthroughs and the concept of customer attriction.

You can engineer a continuous array of quantitative breakthroughs in strategies, marketing, innovation and management by travelling outside your business and industry. These are a few ways you can do it:

Continue reading » Engineering Breakthroughs in Your Business

This part 10 of the Mastermind Marketing System summary is a continuation from part 9 and talks about headlines and the other elements in a direct mail package.

The headline is a critical aspect of your marketing as it is the opening statement to a prospect before they decide whether they want to do anything else. You want to convey to the prospect compelling benefits so that he is intrigued to carry on.

Continue reading » Creating Powerful Headlines

It has been a while since I wrote the last summary of the Mastermind Marketing System. Time seems to be getting more of a luxury these days.

Perhaps one day, I will have to experiment with a polyphasic sleeping style. 😉

Anyway, this post talks about the use of a direct mail package and writing good sales letters.

No matter what business you are in, whether you are getting new clients or just to keep in touch with existing ones, one of the most critical tools you can use is a well crafted sales letter. Continue reading » The Immense Power of a Well-Crafted Sales Letter

Continuing with my summary of Jay Abraham�s Mastermind Marketing System, this week’s contents talks about some questions every entreprenuer should ask himself of his business. This is part 8 of a 12-part series.

If you can’t paint a clear an accurate picture of where you want to go, you can’t get there.

There are a lot of different avenues to the same outcome. Define what success means to you, what you want and what you do not want. Ask yourselves these questions:

Continue reading » Critical Questions for the Successful Entrepreneur

After last week’s experience at Harv Eker’s event, I’m back this week with a summary of Jay Abraham’s Mastermind Marketing System. This is part 7 of a 12-part series.

Testing is about putting to a vote one against the other.

When you comparatively test one approach of doing something against another, you will always find that one will outpull the other by a margin. Sometimes this margin can be as much as 21 times.

Don’t you think you owe it to yourself to test?

Continue reading » The Power of Testing

This is part 6 of a 12-part summary on Mastermind Marketing System.

There are three elements of clients:

• The people who pay you.
• The people you pay, both internally and externally.

Fall in love with your vendors and team members first.

There are two kinds of business model:

Continue reading » The Power Parthenon Strategy

This is part 5 of a 12-part summary on Mastermind Marketing System.

Also encourage your clients to buy what they need, not what they want.

Experiment with getting them to buy more at the point of purchase. Upsell them.

Make it more advantageous for them to buy more in quantity even if it lowers your margin. Lock them in to use your products.

Continue reading » Increasing the Size and Frequency of the Transaction

This is part 4 of a 12-part comprehensive summary of Mastermind Marketing System.

A Trick Question

How many ways are there to grow your business?

Not 1000, not 100, not 10. There are only three things you need to focus on:

Continue reading » The Three Most Powerful Ways to Increase Business – Increasing Your Number of Clients