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books &mark joyner &viral marketing Martin Lee on 09 Jul 2007

The Irresistible Offer by Mark Joyner

I just finished reading a book The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner. The book comes with a whole lot of positive testimonials so I picked up a copy for myself.

Here are some key points that I have extracted from the book.

The core imperative of business is your offer.

When you make an offer, you don’t want to make just an ordinary offer. You want to make The Irresistible Offer.

To do that, you have to answer four questions in the prospect’s mind:

Continue reading » The Irresistible Offer by Mark Joyner

mark joyner &world internet summit Martin Lee on 31 May 2007

Mark Joyner – The Rules for Domination on the New Digital Business Battlefield

On the first day of WIS, Mark Joyner talked about rules to failure on the internet. In his second presentation, he talked about seven rules for success.

Without going into details, here are the rules: Continue reading » Mark Joyner – The Rules for Domination on the New Digital Business Battlefield

mark joyner &world internet summit Martin Lee on 30 May 2007

Mark Joyner – Six Rules for Sure-Fire Failure on the New Digital Business Battlefield

One important thing that I forgot to mention for Mark Joyner’s first day presentation was the concept of integration marketing and the 6 rules for failure. First, the 6 rules for failure on the internet: Continue reading » Mark Joyner – Six Rules for Sure-Fire Failure on the New Digital Business Battlefield

internet marketing &mark joyner &world internet summit Martin Lee on 27 May 2007

Mark Joyner – Godfather of Internet Marketing

I really enjoy Mark Joyner’s presentation on the first day of the WIS. It was done in the same style as his Simplelogy videos. Flashing graphics on the screen with him narrating the script.

Because it was done in this manner, he can’t really build a rapport with the audience by asking us questions and getting us to reply. The content was excellent though.

One key thing that he covered was how some internet entreprenuers were trying to build businesses the wrong way on the internet. Look at the Alexa graph below showing the traffic to two different sites:


Most sites promoting internet marketing products are similar to the graph with the brown line. The graph is John Reese’s Traffic Secrets website. Traffic comes in spikes (due to joint venture promotions and product launches) and they die down after some time. Visitors to the site are unlikely to revisit the site more than once or twice.

It is always product launch after product launch. With a new product launch, the old products will be thrown in as a bonus (or sold off cheaply). Trending water to stay afloat.

The majority of internet marketing information products being sold do not add much value. They are either rehash of previous materials or over-priced products containing just a few new ideas. I look upon it as a very bad case of marketing incest.

The business can’t be built up as an asset to be sold off. I am very much guilty of this as well.

The type of business you want to build should be one you can ultimately sell off or passed on as a legacy.

Now look at the traffic graph of myspace (blue line). The traffic grows exponentially and there is a certain stickiness about the site that causes visitors to come back and refer people. This is the type of site that you want to build.

John Reese has realised it too and his latest project income.com fits into the second category.

At the end of the day, it all boils down to one thing.

Content is king.

Provide value to your clients and you will natually be very well rewarded financially.