Jay Abraham Club

After last week’s experience at Harv Eker’s event, I’m back this week with a summary of Jay Abraham’s Mastermind Marketing System. This is part 7 of a 12-part series.

Testing is about putting to a vote one against the other.

When you comparatively test one approach of doing something against another, you will always find that one will outpull the other by a margin. Sometimes this margin can be as much as 21 times.

Don’t you think you owe it to yourself to test?

Continue reading » The Power of Testing

About six months ago, I wrote about a new testing tool, Google Website Optimizer. Back then, it was still in beta and was only open to selected people.

What this tool does is to help you increase your visitor conversion rates and overall visitor satisfaction by continually testing different combinations of text and image content on your website.

Instead of testing one element at a time, you can now test multiple elements simultaneously and fast-track your testing results.

A few days ago, Google has started allowing signups to use their website optimizer.

Normally, this type of software (or service) would have cost you hundreds or even thousands of dollars. The amazing thing is that Google is not even charging a cent for you to use it. So, if you have a website and are not using something like this currently, I recommend you to try it out.

Sometimes, you might ask yourself this question, “Which version of advertisement or salescopy should I use for my promotion?” I will like to tell you an interesting story that might provide you with the answer.

A few days ago, Adam Khoo, a well known success trainer in my country, was seeking feedback on his blog about a sales letter for one of his programs. He had changed his salesletter and wanted to know which was better. Here’s how his new sales letter looked like:

Two lucky readers who provided the best feedback (in his opinion) would be given a copy of his program free. I decided to take part in the contest for the fun of it.

Before reading on, spend a few minutes to take a look at Adam Khoo’s sales letter and see what you can come up with.

It took me all of 10 seconds to look at his sales letter and a few more minutes of typing to provide my (winning) critique out of 100 over entries:

Well, you asked for a critique. Here goes�.

If the purpose of getting feedback is to improve the salesletter (ie increase the conversion rate), the whole exercise is futile. Why?

Each and everyone of our comments do not help determine whether sales letter A or B is better or worse. Individually, each of us might have a preference; but taken collectively, this opinion counts for nothing.

So what if 1 reader prefers headline A, 10 readers prefer headline B, and so on.

Even if 99% of your readers tell you the same thing, it might very well be the wrong thing. You wouldn�t know.

To see which sales letter is better, run them in parallel with a A-B test and see which one gives you a better conversion (making sure the sample size is sufficient).

That will be your better sales letter. At the end of the day, the market is always right. Why not listen to it?

You didn’t expect that, did you?

I got a free copy of his course as a result of being 1 of the 2 selected winners. 🙂

To end off, I would like to introduce you to this free website optimizer testing tool by Google.

It’s a powerful tool that allows you to do multi-variable testing on your website. This is the sort of tool that companies are paying thousands of dollars for and Google is providing it free of charge!

The flip side is that it is only open to selected people at this point in time. So, you have to apply to get in.

You will want to keep an eye on it to see when they will release it to the general public.

In any marketing campaign, it is important to constantly track and test your results. By doing so, you can leverage on your marketing dollars and maximise your profits.

A couple of weeks ago, Google released a new tool called Google Analytics. This amazing (and free) tool allows you to track the performance of any website that you have by simply placing a few lines of code on your pages.

I have used a few paid ad tracking solutions before but Google Analytics is so comprehensive that it even beats a lot of those commercial solutions out there. If you own a website, you might want to check it out. Unfortunately, they are not accepting new signups at the moment due to the high demand.

What’s in it for Google to provide this service free? By collecting all these data, it is going to gain a huge advantage over all it’s competitors. Information is power and one can only guess what they are going to do with all these data.