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video marketing Martin Lee on 20 Feb 2007

Red Packet Marketing

Gong Xi Fa Cai.

A few days ago, billions of Chinese worldwide started celebrating Chinese New Year, the first day of the year based on the lunar calender.

This is the time of the year where the majority of China will stop working, with celebrations lasting up to fifteen days.

It is also the time of the year when families and friends will visit and exchange greetings with each other.

Gifts, red packets and mandarin oranges will also be exchanged during those house visits.

Out of inspiration (or is it boredom?), I have produced my maiden video, a 2-min production called “Red Packet Marketing”.

Being my first video production, I have to admit that the voiceover, image quality and even the content is nothing fantastic! But I hope you enjoy the video and be able to learn something about our culture.

Why did I bother to spend my time producing this video when I could have easily brought across the same message using words?

The reason is that video marketing is very much in its infancy stage and it is possible to get extremely good ROI using this marketing method.

I know this stuff works because I had just watched a company pitching it’s services to me on youtube, and I had gone to it’s website to sign up for it!

So, I wanted to try out some of the things that I had learnt in the tube-traffic ebook. I didn’t have any previous video production experience at all but it took me only about an hour to film, develop the script, add the voiceover and edit this entire video.

As I get better at this, hopefully I will be able to deliver better quality videos to you in the future!

Oh, and in case you do not know, the phrase “Gong Xi Fa Cai” is a common chinese greeting phrase used during the Chinese New Year. It simply means “Congratulations and may you get wealthy”.

video marketing Martin Lee on 15 Feb 2007

Video Marketing

Because of Youtube, video sites that are driven by user-generated content really took off in 2006. This opens up an additional advertising medium that we can make use of.

Advertising on television will cost you at least tens of thousands of dollars. Now, you can have the same reach at a low cost by uploading your video to some of these video sites.

When the internet first started, companies that got in early found it easy to rank highly in the search engines. As time goes by, things became much tougher.

It will probably be the same story with video marketing. Currently, the majority of videos that are uploaded onto sites like Youtube belongs to amateurs. As more marketers start making use of this medium, things will naturally get tougher too.

I just finished reading a book that teaches using videos as a marketing tool. The book goes through the basics from introducing Youtube to going through the process of how you can create effective marketing videos.

It also has 5 real-life case studies to show you some successful examples which might help you generate ideas for your business. In one example, the company made some videos and got over one million views to their products. And the only marketing cost to them were the self-made videos.

I bought the resale rights to the book from the author and for the first 50 copies, I’m offering it at a special price to you.

So if you are currently not using video marketing, I recommend that you check out this book and see how you can use videos as an additional marketing source.

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