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reviews &video Martin Lee on 07 Mar 2008

Jay Abraham Mini Hotseat Review

It’s a Friday afternoon here as I watch the video of the Jay Abraham seminar that I posted a couple of weeks ago. In this age of information overload, sometimes it does take a bit of time to get down to doing things. Increasingly, it is also getting harder and harder to capture the attention of our prospect.

If you haven’t got a chance to watch it yet, here’s a brief outline of what it contained:

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millionaire mind intensive &reviews &seminar Martin Lee on 29 Nov 2007

Harv Eker Millionaire Mind Intensive – Day 3

The last day of the Millionaire Mind Intensive started one hour earlier at 8 am. Despite the early start on a Sunday morning, most of the participants were there on time. The energy in the hall was simply amazing. We started with a recap of the learnings from the previous two days.

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millionaire mind intensive &reviews &seminar Martin Lee on 25 Nov 2007

Harv Eker Millionaire Mind Intensive – Day 2

The second day of the Millionaire Mind Intensive started promptly at 9 am. There were the usual exercises to get the audience warmed up and a promotion of Harv Eker’s Rich Life Club, a membership site. For that offer, a slightly different form of risk reversal was used.

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millionaire mind intensive &reviews &seminar Martin Lee on 24 Nov 2007

Harv Eker Millionaire Mind Intensive – Day 1

It’s 7 am here on a Saturday morning as I prepare to go to the Singapore Expo for the second day of the Millionaire Mind Intensive by Harv Eker. The first day was a long and tiring one. I reached the venue at about 8am for registration. The event started at 9 am and lasted all the way until 11 pm.

The venue was packed with thousands of people not just from Singapore, but also from other countries like China, Malaysia, Hong Kong, Thailand, Indonesia, Japan, Taiwan, Philippines and Australia. There were even a couple of people who came all the way from Europe and South America.

One day before the event, we also received a last minute message informing us to bring along a $100 bill, a blank check and writing materials. We knew the items would be for some activity during the event but one of my friends jokingly said, “A blank cheque? What will they be trying to sell us?” As it is, I didn’t have a $100 bill of my local currency at home, so I bought along a $100 chinese renminbi bill instead.

The day started with an introduction by Harv Eker of what we are to expect from the seminar and some ground rules.

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books &reviews Martin Lee on 28 Sep 2007

Scientific Advertising Part Two

Continuing from my previous summary of Scientific Advertising, here are the points from the last 11 chapters of the book. Reading through some of the principles, I’m not too sure they are true all the time. I think there would be times when there are certain exceptions.

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books &reviews Martin Lee on 21 Sep 2007

Scientific Advertising by Claude Hopkins

Scientific Advertising by Claude Hopkins is a book that has been recommended by Jay Abraham and many other marketing legends. The book has a total of 21 chapter over forty plus pages. Here are some points extracted from the first ten chapters of the book. Repeated readings of the book might be required to obtain more insights, therefore I have provided a link to download the pdf version of the entire book at the end of this post.

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email marketing &reviews Martin Lee on 18 May 2007

Hypnotic Marketing by Joe Vitale

Over the past week, I have been bombarded with many emails on Joe Vitale’s Hypnotic Marketing formula. Unable to resist a good marketing promotion (and price), I bought it today to see what it is about.

The basic strategy has three steps:

1) Hypnotic publicity
2) Hypnotic website
3) Hypnotic emails

This can be summarised into one statement: Using publicity to generate traffic to your website where you collect their email address and then follow up with them consistently with regular emails.

Jay Abraham once told Joe Vitale: “The real secret to making money online isn’t in websites. It’s in email.

How true.

Joe expands on these three steps and provides you with concrete case studies of how other people have done it and how you should approach it.

As part of the 8th anniversary promotion, the book also comes with a ton of other bonuses. I particularly like the hypnotic writing swipe file which provides us with proven phrases, commands, words, questions, etc that we can use in our salesletters.

I am also looking foward to the 2 free months of Hypnotic Gold Monthly Audio CD and Print Newsletter that will be mailed to me.

All in all, with the whole lot costing only $27 (while the anniversary promotion is running), it’s a pretty good bargain.

retailing &reviews Martin Lee on 05 Apr 2007

Walmart Secrets Course by Joe McVoy

A couple of weeks ago, I wrote about a free CD (it’s still available) from Joe McVoy that gives you an insight about how to develop and sell your products to Walmart and other retailers.

He has just released his full fledged Walmart Secrets Course and I would like to give you a review of what this course is and how it can help you.

Now, Joe is an entreprenuer who has sold quite a few product lines to Walmart and other national retailers, so what he teaches are based on his own pratical experience rather than text book knowledge.

This course is basically meant for two groups of people:

1) Someone who already has a product (or access to one) and is looking for ways to get mass distribution for his product.

2) Someone who has an idea for a product but don’t know how to proceed.

The first thing that you should do is to look at the table of contents to get a good overview of what the course is all about. (This TOC is taken from the Walmart Secrets site.)

The bulk of the course is structured in an interview format. Throughout the different chapters, you will have one person asking questions with Joe providing specific answers to the questions.

You can access these interviews via the audio CDs and also the printed transcripts.

The first eight CDs of the course covers the meat of the course that Joe promises to share with you. I didn’t know much about retailing before I went through the course and I certainly learn a lot by listening to what Joe shared.

In two bonus CDs, Joe also talks about 68 other distribution channels that you can use other than Walmart. This is helpful if you are looking for new channels of distribution.

The appendix of the manual goes up to about 70 pages and is the part of the course that is not done in the interview format. I’m not going to go into much details for the appendix but you can refer to their contents in the TOC.

A very important component of the course is you will actually get access to a password protected site that contains Joe’s personal Billion-Dollar rolodex.

This rolodex will be constantly updated and gives you the direct links to trade associates, wholesale distributor associations, the vendor application info and forms of the top 100 US retail chains, and many of the other contacts that are mentioned in the course.

This is a major time saver and there are probably many things inside that you didn’t even know existed.

For example, if you have a product or product idea but no money (or don’t know how to get distribution), you can pay a particular person a couple of hundred dollars for him to evaluate your product.

If he finds it feasible, he will take charge of your entire campaign to get distribution including paying for all the expenses and doing all the leg work. In return, he will take a cut of the royalties.

Joe McVoy also offers some of his free consultation (bonus #1-3) to the first 200 buyers of the course. You get a market research analysis of your product (and the best price to sell it for), two personal critiques from him, and a 30 minute personal phone consultation.

So, if you are thinking of investing in his course, it makes sense to be the first 200 in order to get this additional bonus.

The only thing I didn’t like about the course is with regards to bonus #4-8 (total value of $500) that are offered as part of the course. These are a series of interviews with people who are also Walmart experts in their own right.

Don’t get me wrong. The expert interviews are quite good. The only problem is that if you search the internet hard enough, you can actually find these interviews for free.

I felt that this could leave a slight sour taste with buyers of the course. Nevertheless, I wouldn’t let it distract from the other key components of the course. After all, Joe could very well had excluded these extra bonuses and still charge the same price.

In summary, I will say that the Wal-Mart Secrets Course allows you to tap into the years of experience of Joe McVoy in selling successfully to Wal-Mart and other US retailers. If selling to retailers is an area that you are planning to go into or are already currently doing, this course will fast-track your progress and save you from making costly mistakes.

Of course, you will still need to do the legwork that is required.