advertising &google Martin Lee on 30 Apr 2007 12:43 am
Free Google Ads – Is it Possible?
Advertising on Google Adwords (if done correctly) is a very good avenue of advertising as it allows you to reach a very targeted audience.
Imagine this – you can literally reach out to people who are searching exactly for what you have to offer. How more qualifed can that get?
Of course, you have to make sure that your website has a way to convert all these prospects to buyers/clients, otherwise you will be wasting your money advertising.
A few days ago, I came across an ebook with an incredible claim. The author mentions that he has used a secret (and legal) method to get millions of dollars of free google advertising over the past years.
So, I bought the ebook to see what the secret was. Here’s a summary of the secret:
Pay to get a top position listing on Google Adwords, drive traffic to your landing page, and offer many advertising slots on that landing page to offset your advertising costs!
Needless to say, I asked for a refund.
Nevermind about free Google advertisements. The thing for you to keep in mind is that if your cost per lead or cost per customer acquired through Google is less than the lifetime value of your customer, you should be throwing as much money at Google as they can take!
