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lead generation Martin Lee on 06 Aug 2006 05:38 am

Lead Generation Business

A few days ago, I received a question from one of my readers Tolu:

“I was reading one of Jay’s books, and there was a section about a guy who made millions selling leads to companies. Does Jay have any material on this kind of business, or do you know where i could find information on this business or the man jay was talking about in his book?”

The company in question is AutoByTel, which provides a web portal for consumers looking for information on automobiles.

The company’s website enables consumers to gather valuable information about automobiles and light duty trucks (“vehicles”) and shop for vehicles and related consumer services from the convenience of their home or office. This convenience, coupled with low, haggle-free pricing and quick and courteous service, improves the consumers’ overall buying experiences.

By channeling a large number of ready-to-buy, well-informed consumers to Auto-By-Tel dealerships, it reduces their selling costs per vehicle and increases sales volumes. The services are free to consumers and most of its revenues are generated from fees paid by subscribing dealerships and advertising.

Starting from scratch, how should you go about implementing such a business model? Two important things to bear in mind:

1) Content is key. Make sure that you are providing useful information that people will actually visit (and revisit) your site. If it’s something that they would recommend to their friends, you are probably on the right track.

2) Target a niche. Unless you have a lot of resources, it’s probably not a good idea trying to compete with the likes of autobytel. Is there some kind of information that you have difficulty finding on the internet? Is there some topic that you are passionate about and would spend time on even if you are not getting paid for it? Think about it.

4 Responses to “Lead Generation Business”

  1. on 04 Sep 2006 at 3:42 am 1.Anonymous said …

    I am a member of Jay Abraham’s Club and I run a wholesale business. Many of my customers who are online retailers ask me to do drop shipment for them. I know the concept of drop shipment but where can I get step by step guides?

  2. on 04 Sep 2006 at 5:02 am 2.Martin Lee said …

    Just to recap, the concept of drop shipping is easy.

    1) The retailer sells the item at the retail price to a customer.
    2) The retailer collect the payment from the customer.
    3) The retailer e-mail, fax, mail or place the order online to the drop shipper.
    4) The drop shipper bills the retailer directly.
    5) The drop shipper ships the item directly to the customer.

    The implementation is not so straight forward though as you have to work out the terms and conditions , shipping policies, fees, refunds policies, inventory management, etc.

    For your case, you can try contacting commerce hub and tell them that you are a supplier who wants to implement drop shipping. I’m sure they will be able to advise you accordingly.

  3. on 08 Sep 2006 at 12:54 am 3.Dursula wakai said …

    Dear Jay,
    How’s you doing busy now? this is my first time to post my comment, and i know this what you want to hear with me,”Business Model? well,i don’t have any comment with that matter,but i want to share my expereince this past few months A good search and good letter can make a big difference, in complaints.. in society..in business..and in your private life. You can get anything you want in this world if you know how to provide it means Category so that is your “KEY”words? key words is “PRODUCT” Lead Generation business, To an Employee it can signal your competence for a job, To officialdom, it can make a difference between a mere protest and a constructive complaint.to love your product, i think it can create a good odds or to make a good empression that could affect your life’s and happiness, do you think could i give you what is my category? i hope so,,
    This is your friend.

  4. on 10 Sep 2006 at 10:41 am 4.Martin Lee said …

    Hi windtect37,

    just to clarify, Jay does not read this blog (as far as I know). So, if you want to reach him, can try his main site http://www.abraham.com.

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