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mastermind marketing system &optimization Martin Lee on 22 Jun 2007 03:46 pm

Going Outside The Box

Here’s the second part summary of Mastermind Marketing System.

Not one in the hundreds of people you compete with understand about the concept of the geometry of their business. Most people try to grow their business in a linear manner. 10% a year, a little bit better.

When you work on the geometry on your business, you get many different activities or elements to improve their performance all at the same time and get compound growth.

It’s easier to be geometric than linear. It’s like money compounding tax free.

Bringing a dozen activities to perform better in a way (all at the same time) will give you geometric growth. All working together to give you the maximum impact possible.

The military has a term to describe this – Force multiplier effect.

It’s bringing lots of different activities to bear at the same time and hitting them from all directions in many ways. At sea, from the air, in the day, at night, etc.

Your goal is to out-think, out-market and out-perform your competition from not just one point, but from all areas. The combined effect becomes geometic and is no longer linear.

That’s how exponential growth in the multiplies of hundreds of times is achieved.

The only reason why people can accept the sub-standard yield they are currently getting is they don’t know how much higher they can get for the same thing or less.


Most people go about optimizing their business by searching for breakthroughs.

You can’t go outside and introduce many new breakthroughs until you maximize what you are already doing. Are they working to optimal effect?

You cannot maximize your business unless you break down and isolate all your revenue process at work.

Any revenue generating activity can be broken down into 15-30 sub-processes all integrated into a dynamic system at work.

Identify and isolate every revenue generating and business success activity you have conciously or unconciously put into play. With everyone of those, you got to measure and optimize them.

Which ones are working best but not being maximized – do more of those.
Which ones are a waste of time – drop them and replace them with better alternatives or improve them.

The first thing you have to decide is whether it is your people or the process that is not performing.

Then you change them accordingly.

One way is to look at the top performers in your company and figure out what they are doing that the rest aren’t.

Then, take it external. Look at the top companies in your industries and start adopting their practices.

Finally, you start to go outside your industry to look for breakthroughs.

Jay then gave a few examples of companies that did so with transformational results.

Before Federal Express, everyone has to spend hundreds of dollars to bring their package to the airport to get it delivered.

Fred Smith of Federal Express borrowed the bank clearing process from the federal reserve bank that got millions of checks cleared in one day.

It was adopted into the shipping system. UPS copied them and from there arose a multi-billion dollar industry.

Fibre optics were first discovered and perfected in aerospace. Telecommunications borrowed it.

Start borrowing success process from outside your field and unleash it on your competitors.

Next Process of Jay Abraham 101

Commit yourself and your business the maximum quantity and quality of continuous breakthroughs in the following areas:

Marketing, Innovation, Management and Strategy

The fastest way to change your business is to change your strategy but most people are only tactical.

Tactics is just the means to an end.

Until you have a masterful strategy and every activity you engage in is a driver towards bringing about a strategic result, you are sub-optimizing.

Marketing is really the process to do two things concurrently:

Conveying a tangible, measurable benefit of your product or service at work in somebody’s life or business in a way that the recepient fully appreciate the enhancement in their life; and that they desire it so badly that they wouldn’t choose any other alternative.

Innovation is the ability to bring greater advantage to other people’s life.

Get your copy of Mastermind Marketing System.

13 Responses to “Going Outside The Box”

  1. on 23 Jun 2007 at 2:47 am 1.Arthur Rego said …

    Hi Martin,

    Thanks for a fine overview and the importance of going outside the box.

    We appreciate the service you are providing us.



  2. on 25 Jun 2007 at 1:45 pm 2.Dale said …

    Thank You…this is Great Stuff!
    The Best To You…

  3. on 25 Jun 2007 at 10:03 pm 3.Harold Michael said …

    Hi Martin –

    This is a highly poignant fact:

    “Start borrowing success process from outside your field and unleash it on your competitors”

    Having being aware of this fact for some time, can you direct me to descriptive case studies that demonstrate companies breaking into new uncontested grounds from borrowed strategies?

    It’ll be interesting to study such case study reports if they are availiable as I’ve been trying to hunt down this kind of information for sometime, without much success.

    If you could be most helpful with this, then that would be great.

    Harold Michael

  4. on 25 Jun 2007 at 11:03 pm 4.Martin Lee said …

    Hi Harold,

    You can download the 502 case studies index and read
    through some of the case studies.


    Martin Lee

  5. on 26 Jun 2007 at 1:14 pm 5.John B said …

    I’m a big fan of Jay, it’s nice to see his Mastermind Marketing system reviewed.

    A good example of “going outside your industry” is Jim Cramers popular show “Mad Money”.

    Most financial shows are all the same (Jay often talks about everyone doing plus or minus 20% of everyone else).

    Cramers shows has sound effects, a carnival/fun atmosphere, toys and trinkets all over the place, all kinds of things “outside of the industry”. Its very innovative, fresh and different.

    The Mastermind Marketing system is very good (I paid $85 for it, it’ll probably make me 100-1,000 times that cost).

    Its very very layered, you have to go over it many times to get the most out of it.

  6. on 26 Jun 2007 at 5:37 pm 6.Martin Lee said …

    Hi John,

    Yes, the mastermind marketing system is not your typical course organised from step A-Z.

    Jay can jump from concept A to concept B and then back to concept A again. He does this many times in the course and I had to play and rewind the audio multiple times just to organise my summary together.

    Don’t think I did a perfect job but hope whatever I manage to put together will be useful to everyone.

  7. on 27 Jun 2007 at 4:33 am 7.John B said …


    A good blog topic might be, “how to get the most out of Jays material.”

    His mastermind system is great, but you have to play it (and understand it) many times before you “get it” and it sinks in.

    I’ve changed my ebay business around by following his advice, but it does take effort to figure it out.

    For example…”identify every revenue generating process” and then optimize. On ebay, you have a title/headline, a description, photo, and probably another 10-15 processes going on. Answering a question is a process. How you pack is a process.

    And then use Jay’s “you attitude” for the title, description, photo. And Jay pounds into your head..”make everything perform.” And then..”have a back end”. There’s alot to it…but it does work, it just takes some effort.


  8. on 27 Jun 2007 at 3:39 pm 8.Martin Lee said …

    Hi John,

    �how to get the most out of Jays material” is a good idea but… I don’t have much to write on it!

    Any views?

  9. on 28 Jun 2007 at 5:00 am 9.John B said …


    I’m not sure. I’ve been a fan of Jay for a few years..I think he’s brilliant. But I haven’t even scratched the surface of what he shares.

    He goes through his points very fast, it can be easy to skip over something. Maybe come up with a long list of everything he talks about, and then see how it applies to you. For example…

    -Optimizing every process (leverage)
    -3 ways to grow a business model
    -Going outside your industry
    -You attitude…

    And then taking one of those points, and seeing how it relates to your business.

    A process on ebay might be answering a question. And then maybe look outside of your industry to see how people answer questions. See how much more you can do with just that one process.

    That might be one idea..


  10. on 30 Jun 2007 at 2:22 pm 10.Luke said …

    Hi Martin,

    I went to the 502 case studies link you mentioned, but it seems the volume 2 link no longer exists. Can you confirm this is the case or if the link may be incorrect. I would be really intersted in having a look at volume 2 if it was available from somewhere.



  11. on 30 Jun 2007 at 2:45 pm 11.Martin Lee said …

    Hi John, thanks for your ideas. I suppose as I write more and more about his stuff on this blog, it will eventually get organised nicely by categories. Will have to look carefully into how I categorize them.

    Hi Luke, the link was the correct one. It looks like they have already taken down that page.

    One way to get hold of the complete set of the case studies is to get the 9 pillars course. That is one of Jay’s more affordable programs.

  12. on 03 Jan 2008 at 3:45 am 12.michael kissinger said …

    excellent article.

    Please email me the first part.

  13. on 09 Jan 2008 at 2:32 am 13.Martin Lee said …

    Hi Michael,

    The first part can be found here:


    You can also find the rest of the articles by looking under my list of articles:


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